It’s On Us is the only program of its kind to combine grassroots organizing with high-impact culture change campaigns through partnerships with media outlets, creative agencies, and influencers such as MTV, Comedy Central, Cosmopolitan, and Esquire. Through these partnerships, we reach millions of young people with critical prevention and associated messaging. For example, in December 2018 It’s On Us partnered with actress Alyssa Milano and a pro-bono creative agency to educate and activate young people in a campaign around the public Notice And Comment process for the Department of Education’s proposed changes to Title IX and campus sexual assault guidelines. The campaign’s video had 500,000 views on Twitter in less than 48 hours, and drove 120,000+ public comments over 60 days — breaking the Department’s record for the number of comments ever submitted on a federal regulatory change.